peermusic @ Super Bowl LX

Music from the peermusic catalog had a major presence during this year’s Super Bowl LX, underscoring the global reach and cultural impact of the company’s repertoire across live performances, national advertising, and high-profile streaming promotions.

Bad Bunny Halftime Performance

Global superstar Bad Bunny delivered one of the night’s most talked-about moments during the halftime show, performing a rendition of “NUEVAYol.” The track features a sample of Justi Barreto’s classic “Un Verano en New York,” bringing a powerful sense of heritage and nostalgia to the world’s biggest stage. 

Super Bowl Commercial Highlights

Music from the peermusic catalog was also prominently featured across multiple Super Bowl commercials:

“Guarda Che Luna” (Malgoni) by Italian swing icon Fred Buscaglione soundtracked Pringles’ playful “Pringleleo” spot, starring Sabrina Carpenter.

 

“I Wish” by Skee-Lo, which contains a sample of Malcolm McLaren’s groundbreaking “Buffalo Gals,” was featured in Wegovy’s “A New Way” commercial. The spot starred Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo.

Streaming Promotion Spotlight

Skee-Lo’s “I Wish” also appeared in a promotional campaign for the new season of Ted, streaming March 5 on Peacock.