Liz Rodda Makes Billboard's 2025 Latin Power Players List

peermusic President of U.S. Latin, Latin America and global society relations Liz Rodda makes Billboard's 2025 Latin Power Players List.

Elizabeth Rodda

President of U.S. Latin, Latin America and global society relations
peermusic

“Recently, we refocused our Latin division to create stronger synergies across our roster, with a renewed vision on artist development, genre diversity and multiterritorial collaboration,” Rodda says. “This strategic shift led to a series of key signings and renewals with rising salsa star Christian Alicea, a reupped partnership with the legendary Gloria Trevi and the signing of the upcoming album from iconic [Argentine] band Los Pericos.” Additionally, with emerging talent from Mexico — including Zizzy, Foudeqush and Un León Marinero — peermusic remains committed to nurturing authentic Latin sounds that speak to the next generation of listeners.

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“Latin music continues to thrive through unapologetic authenticity. Today’s Latin artists are no longer trying to ‘cross over’ by mimicking general-market sounds — they’re creating from a place that’s deeply rooted in our cultures, language and identities. The global audience isn’t just watching; they’re consuming our rhythms and sounds on a massive scale. This shift is redefining what mainstream sounds like.”